Marketing Evolution

In this immersive wall installation, we bring the story of marketing’s transformation to life—tracing its journey from the early days of product-focused campaigns (1.0) to today’s AI-driven, human-centered strategies (6.0).

Art Director:

Riza Harumukti

Producer:

Luthfi Nurhazami

Animator:

Aldrian

Zacky Romiz

Using video projection mapping and custom 3D-printed elements, each of the six marketing eras is visualized as a distinct chapter in a flowing timeline.

Motion graphics, light, and form work together to create a compact narrative that invites visitors to reflect on the past, understand the present, and imagine the future of marketing.